1. Shopee铏剧毊骞垮憡鐨勭被鍨?/p>
棣栧厛锛岃鎴戜滑鐪嬬湅Shopee铏剧毊骞垮憡鐨勭绫汇€傚箍鍛婄绫诲寘鎷畼鏂规帹骞裤€佺儹鎼滃搧鐗屻€佸満鏅箍鍛娿€佸晢鍝佹帹骞垮拰IP鍗忓悓钀ラ攢绛変簲绉嶇被鍨嬨€傝繖浜涘箍鍛婄被鍨嬪悇鑷叿鏈変笉鍚岀殑鐗圭偣锛岄€傜敤浜庝笉鍚岀殑鎺ㄥ箍闇€姹傘€?/p>
椤惧強濡備笅锛?/p>
锛?锛夊畼鏂规帹骞?/p>
瀹樻柟鎺ㄥ箍鐨勪綅缃緝涓虹獊鍑猴紝鍙互鍚稿紩鏇村鐨勭敤鎴风偣鍑昏繘鍏ヤ綘鐨勫簵閾恒€傚畠浠€氬父琚斁缃湪棣栭〉銆佹悳绱㈢粨鏋滈〉銆佺被鍒〉浠ュ強楂樻祦閲忕殑浣嶇疆涓娿€傚浜庢柊搴楅摵鎴栬€呯洰鏍囧畾浣嶇敤鎴蜂笉鏄庣‘鐨勫簵閾烘潵璇达紝浣跨敤瀹樻柟鎺ㄥ箍鑳藉鎻愰珮鏇濆厜鐜囥€傛澶栵紝杩欑骞垮憡涔熸槸Shopee铏剧毊鐨勬帹骞垮伐鍏蜂箣涓€锛屼娇鐢ㄦ椂闇€瑕佺即绾充竴瀹氱殑璐圭敤銆?/p>
锛?锛夌儹鎼滃搧鐗?/p>
鐑悳鍝佺墝鏄寚閭ｄ簺閫氳繃鐑棬鍏抽敭璇嶆帓鍚嶅墠鍒楃殑鍝佺墝銆備緥濡傦紝濡傛灉鐢ㄦ埛鍦ㄦ悳绱⑩€滆繍鍔ㄩ瀷鈥濇椂杈撳叆浜嗏€渘ike鈥濓紝閭ｄ箞Shopee铏剧毊灏变細灏哊ike鍝佺墝鍟嗗搧灞曠ず鍦ㄧ儹鎼滃搧鐗岄〉闈笂銆傞€氳繃杩欑鏂瑰紡锛屼綘鍙互璁╄嚜宸辩殑鍝佺墝琚洿澶氱殑鐢ㄦ埛鎵€鍏虫敞銆?/p>
锛?锛夊満鏅箍鍛?/p>
鍦烘櫙骞垮憡鏄寚鍦ㄧ壒瀹氱殑鍦烘櫙涓嬪嚭鐜扮殑骞垮憡銆備緥濡傦紝鍦⊿hopee铏剧毊鐨勨€滈檺鏃跺ソ浠封€濋〉闈笂鍑虹幇鐨勫箍鍛婂氨鏄竴绉嶅満鏅箍鍛娿€傝繖绉嶅箍鍛婄殑浼樺娍鍦ㄤ簬鑳藉鏇村ソ鍦板尮閰嶇敤鎴风殑闇€姹傦紝鎻愰珮璐拱鎰忔効銆?/p>
锛?锛夊晢鍝佹帹骞?/p>
鍟嗗搧鎺ㄥ箍閫氬父鍦ㄦ悳绱㈢粨鏋滈〉鎴栫被鍒〉涓嚭鐜般€傚畠浠彲浠ュ府鍔╁簵閾哄鍔犳洿澶氱殑鏇濆厜鐜囧拰娴侀噺锛屼績杩涘晢鍝佺殑閿€鍞€傚悓鏃讹紝瀹冧篃鏄疭hopee铏剧毊鐨勬帹骞垮伐鍏蜂箣涓€锛屼娇鐢ㄦ椂闇€瑕佺即绾充竴瀹氱殑璐圭敤銆?/p>
锛?锛塈P鍗忓悓钀ラ攢
IP鍗忓悓钀ラ攢鏄寚涓庡叾浠栧搧鐗屾垨鏄庢槦鍚堜綔杩涜钀ラ攢銆係hopee铏剧毊鐨処P鍗忓悓钀ラ攢涓昏鍖呮嫭KOL銆佸湪鏍″ぇ浣裤€佺ぞ缇よ揪浜虹瓑銆傞€氳繃杩欑鏂瑰紡锛屾偍鍙互璁╄嚜宸辩殑浜у搧鑾峰緱鏇村鐨勬洕鍏夌巼锛屽苟鍚稿紩鏇村鐨勬綔鍦ㄥ鎴枫€?/p>
2. Shopee铏剧毊骞垮憡鐨勪紭鐐?/p>
Shopee铏剧毊骞垮憡鐨勪紭鐐逛笉浠呬粎鍦ㄤ簬澶氭牱鍖栫殑骞垮憡绫诲瀷锛屾洿鍦ㄤ簬浼犳挱鏁堟灉銆?/p>
锛?锛夐珮鏁堜紶鎾?/p>
Shopee铏剧毊鏄笢鍗椾簹鐭ュ悕鐨勭數鍟嗗钩鍙帮紝姣忓ぉ鏈夋暟鐧句竾鐨勭敤鎴疯闂€傝繖鎰忓懗鐫€鎮ㄧ殑骞垮憡鍙互寰楀埌寰堥珮鐨勬洕鍏夌巼鍜屾祦閲忋€傚悓鏃讹紝Shopee铏剧毊涔熸彁渚涗簡闈炲父绮剧粏鐨勫畾浣嶅姛鑳斤紝鍙互鏍规嵁涓嶅悓鐨勯渶姹傞€夋嫨涓嶅悓鐨勭洰鏍囧彈浼椼€?/p>
锛?锛夎妭鐪佹垚鏈?/p>
Shopee铏剧毊骞垮憡璐圭敤鐩稿杈冧綆锛岃兘澶熻灏忓瀷浼佷笟鍜屼釜浜哄崠瀹朵篃鑳芥壙鍙椼€傛偍鍙互鏍规嵁鑷繁鐨勯渶姹傞€夋嫨涓嶅悓绫诲瀷鐨勫箍鍛婅繘琛屾姇鏀撅紝鑰屼笖涓嶉渶瑕佹敮浠樿繃楂樼殑璐圭敤銆?/p>
锛?锛夋暟鎹悗鍙?/p>
Shopee铏剧毊骞垮憡杩樻彁渚涗簡瀹屽杽鐨勬暟鎹悗鍙帮紝鍙互甯姪鎮ㄥ垎鏋愬箍鍛婃晥鏋滃拰鐢ㄦ埛鍙嶉銆傞€氳繃杩欑鏂瑰紡锛屾偍鍙互鏇村ソ鍦拌皟鏁村箍鍛婄瓥鐣ュ拰钀ラ攢鏂瑰悜銆?/p>
3. Shopee铏剧毊骞垮憡鐨勬搷浣滄妧宸?/p>
涓嬮潰鏄叧浜庡浣曟搷浣淪hopee铏剧毊骞垮憡鐨勪竴浜涙妧宸с€?/p>
锛?锛夌‘瀹氬箍鍛婄洰鏍?/p>
鍦ㄦ姇鏀惧箍鍛婁箣鍓嶏紝搴旇鍏堢‘瀹氳嚜宸辩殑骞垮憡鐩爣銆傚叿浣撴潵璇达紝瑕佽€冭檻骞垮憡鐨勭被鍨嬨€佹姇鏀句綅缃€佸彈浼楀畾浣嶇瓑鍥犵礌銆傚彧鏈夌‘瀹氫簡鐩爣鎵嶈兘鏇村ソ鍦板埗瀹氬箍鍛婅鍒掑拰钀ラ攢绛栫暐銆?/p>
锛?锛変紭鍖栧晢鍝佷俊鎭?/p>
Shopee铏剧毊鏄竴涓互鍟嗗搧涓轰富鐨勭數鍟嗗钩鍙帮紝鎵€浠ュ湪鎶曟斁骞垮憡涔嬪墠锛屽繀椤昏浼樺寲鍜屽畬鍠勫晢鍝佷俊鎭€傝繖鍖呮嫭娣诲姞娓呮櫚鐨勫晢鍝佸浘鐗囥€佽缁嗙殑鍟嗗搧鎻忚堪銆佸噯纭殑浠锋牸浠ュ強閫傚綋鐨勫弬鏁拌缃瓑銆傚彧鏈夊畬缇庣殑鍟嗗搧淇℃伅鎵嶈兘鏇村ソ鍦板惛寮曞拰婊¤冻鐢ㄦ埛闇€姹傘€?/p>
锛?锛変繚鎸佺珵浜夊姏
浣滀负涓€涓數鍟嗗钩鍙帮紝Shopee铏剧毊涓婄殑绔炰簤鏄潪甯告縺鐑堢殑銆傛墍浠ワ紝鍦ㄦ姇鏀惧箍鍛婁箣鍓嶏紝蹇呴』瑕佸绔炰簤瀵规墜杩涜鍒嗘瀽鍜岀爺绌讹紝鎵惧嚭鑷繁鐨勪紭鍔垮拰鐗圭偣锛屽苟鍒跺畾鐩稿簲鐨勮惀閿€绛栫暐銆?/p>
锛?锛夌洃娴嬪箍鍛婃晥鏋?/p>
Shopee铏剧毊鎻愪緵浜嗗畬鍠勭殑鏁版嵁鍚庡彴锛屽彲浠ュ府鍔╂偍鐩戞祴骞垮憡鏁堟灉鍜岀敤鎴峰弽棣堛€傞€氳繃瑙傚療CTR銆丆VR绛夋寚鏍囷紝鎮ㄥ彲浠ヨ皟鏁村箍鍛婄瓥鐣ワ紝鎻愰珮骞垮憡杞寲鐜囧拰ROI銆?/p>
鎬荤粨
Shopee铏剧毊骞垮憡鏄竴涓潪甯告湁鏁堢殑钀ラ攢宸ュ叿锛屽彲浠ュ府鍔╀紒涓氬拰涓汉鍗栧蹇€熷鍔犻攢鍞拰娴侀噺銆傞€氳繃鍚堢悊鐨勫箍鍛婃姇鏀捐鍒掑拰浼樺寲锛屾偍鍙互鍚稿紩鏇村鐨勭敤鎴峰叧娉ㄣ€佹彁楂樿浆鍖栫巼锛屽苟鍦ㄧ珵浜夋縺鐑堢殑甯傚満涓爲绔嬪搧鐗屽舰璞°€傚笇鏈涙湰鏂囦粙缁嶇殑Shopee铏剧毊骞垮憡浣跨敤鏂规硶鍜屾妧宸ц兘澶熷府鍔╂偍鏇村ソ鍦板埄鐢ㄥ畠鐨勪紶鎾晥鏋溿€?/p>
鑷劧璇█鐢熸垚鎶€鏈緟鍔╀笅瀹屾垚缈昏瘧銆?/p>
